CoolMax® has long been the number one fabric for keeping wearers cool, dry and comfortable. Around the world athletes of all ages, sizes and capabilities wear CoolMax® to enhance their pleasure and comfort, whilst maintaining the peak of their performance.  And now CoolMax® comes with a new benefit. Freshness.

Coolmax® freshFX

For centuries, silver has long been recognized for its purification qualities. As far back as ancient Egypt and early Roman civilizations silver was a valuable and natural source of cleanliness. Modern medicine has adopted much of this knowledge and uses silver in a wide variety of applications. By incorporating a silver-based additive to CoolMax® advanced fibers, we can offer both performance, comfort and freshness in CoolMax® freshFX.

The silver ions interact with microbes to disrupt their cellular functions inhibiting growth. Microbes feed off the components in human sweat and body oil, resulting in offensive by-products. The silver-based additive effectively suppresses odors by inhibiting microbial growth on the fabric.

CoolMax® freshFX, keeping you cool, dry and fresh.